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  • Steve Clark
    is the creative director for gouldevans, a national design studio

« Where there's a will...postscript | Main | Desire change and you will welcome risk. »

June 28, 2009

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Nathan Speck

It seems to me that a strong will and an evolutionary character go hand in hand, because how does one evolve but through discipline? So, the ingredients of a strong will and of personal evolution would seem to be the same... enthusiasm (as Greg notes), curiosity, perseverance, humility, and so on. But I don't believe evolution is a given. Plenty of people are stuck in ruts or otherwise content with "business as usual". You could say they have "the will to do mediocre design".

I have another question, though, regarding the phrase "the will to do great design"... stated like this it seems to be a complete package, as if having the will somehow leads directly toward great design... That is we would all be doing great design if we only had the will. But do we assume we know what great design is? Or is this also a function of our capacity to keep an open mind, to question our own conventions, to evolve? So, given the "will"... how do we know we're doing great design? The steady hand of the master? Was the HOK guy actually looking for "the will to carry out my idea of great design" in his new hires? How did your encounter play out, Steve?

Greg McDowell Jr

Your HOK design principle is right in the area that is important and relevant to him - his decision whether or not to hire.

Evolution is a given but do we wait for another to evolve to where we think they should/could?

Or do we, as he suggests, demand desire and passion?

And if we do is it the same passion we would bring or is it acceptable, even preferable perhaps, for the desire to be other than ours?

You Can't Fake Enthusiasm

Steve

Janet! Ahhh, I see which side you fall on. Its my tendency to think this as well. It seems the interviewer had an effective strategy.

But, I do wish to be optimistic and hold out hope that the subtleties of the influence of a studio, as Jason speaks to above, are at least possible as well.

Output? Dunno. Lots of things happening that seem to require more thought, in the "type it out" way...this is a good vehicle for that and my biggest hope is to gain more feedback than I've been able to before. Have you had luck with that kind of thing?

Janet Majure

I think he's right if "having the will to do great design" includes having the will to fight all the battles necessary to make it happen.

What's provoked this sudden output?

Jason kersley

Yes. I agree that people with the "drive" will step up to the level of thier surroundings and try to be better ( or at least as good ) than thier colleauges. People will also evolve and grow to become more intrigued by the joy of being involved in a great project. Unfortunately I think it works the other way as well. The attitude of the studio in which we work can change us for the good as well as the bad. This is where a real struggle occurs. Where we have to convince those that we work with that great design is something worth fighting for and that "the way we've done it" doesn't have to be how we do it this time.

Challenges.

I miss this type of dialog.

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